Evoke Creative Press & Updates
Your Source for the Latest Company News & Announcements
November 2025
Darlene Lopez Featured on CanvasRebel: Sharing Her Journey.
CanvasRebel spotlighted Darlene Lopez in a recent interview, where she discussed her path from leading Latin music partnerships at Apple Music and TikTok to launching her own digital marketing agency, Evoke Creative, dedicated to elevating Latin culture through technology and innovative digital campaigns.
October 2025
Evoke attends Copa del Rave 2025 in Los Angeles
Copa del Rave, the loudest tournament in world soccer, returned to Evolve Soccer Los Angeles on October 9th, 2025.
Eight leading music industry teams took the turf to compete for the most coveted prize in music!
Copa DJ sets included Latino rave star Bolo, Afrohouse icon Karaba, last year’s half-time show hero Life in Planets, the iconic Thee Mike B, and LA’s rising heaters Juos and Soraya.
Star players on the field this year included Chris Lorenzo, SG Lewis, TEED, Apple Music’s Lechero, Ocho On The Beat, and Nikita the Wicked.
Evoke hosts free TikTok Shop & Livestream Workshop
On October 24th, Darlene Lopez hosted a virtual crash course on TikTok LIVE Shopping to promote major upcoming music releases, catalog moments, artist-brand products, and industry moments and events, all on TikTok.
Music industry professionals learned how to sell physical products on TikTok LIVE through on-platform promotion, how to boost first week of sales & charting through album and vinyl sales on TikTok, and the advantages of artist-first programming on LIVE sessions (performances, album release parties, interviews, etc).
TikTok captures 70M shoppers in the US, with live stream shopping set to reach $1.6B in 2026, making it a key strategic tool in marketing practices. Music professionals can leverage features like LIVE sessions, shoppable TikTok video posts, dedicated merch shop pages, Artist Page Showcase, and TikTok's Affiliate program by understanding the impact of these platform tools.
Cyn Santana goes LIVE on TikTok
Cyn Santana hosted a beauty product review and fan meet to bring her favorite beauty products to TikTok LIVE. She sold TikTok-exclusive sales and discounts on brands like Jeffrey Star Cosmetics, Viyant Beauty, and Sarelly.
September 2025
Evoke Creative Partnered with Jacqie Rivera on TikTok LIVE
Jacqie Rivera hosted her first official shoppable LIVE as part of Latin Heritage Month on TikTok. During the two hour LIVE, Jacqie had close to 40K viewers and 1.4M impressions, featuring Viyant Beauty, Jeffree Star Cosmetics, and Sarelly USA beauty products.
Additionally, Jacqie launched an exclusive full-body shaper from Curveez, as part of her collaboration with the brand.
MoMo joins Evoke’s LIVE Lineup
MoMo hosted a two-hour-long Beauty and fan engagement TikTok LIVE to kick off Latin Heritage Month, offering exclusive deals from Latin creators like Itali Lopez’s brand Viyant Beauty.
Dorys Caro & Caro brand go LIVE on TikTok
Dorys Caro brought her favorite beauty products and exclusive Regulo Caro products to TikTok LIVE, generating over 400K impressions.
During the LIVE, she dropped exclusive Caro brand merch from Regulo Caro for fans to buy with discounts only on TikTok.
August 2025
Evoke Creative Partnered with Chino Pacas on TikTok LIVE for Cristian
Evoke Creative partnered with Chino Pacas for a TikTok LIVE event for the release of his new album, CRISTIAN.
Viewers tuned in for a TikTok-exclusive Chino Pacas performance where he sang music off the new album, along with a fan Q&A session, and exclusive albums products and merchandise through the Chino Pacas TikTok Shop.
The LIVE session generated over 232K views, with over 9.73M impressions. Products featured in the artist showcase included signed CDs, t-shirt box sets, and hat box sets with special album iconography.
YouTube and Bandsintown Announce Official Partnership
Artists can now display and promote their upcoming tour dates on YouTube channels, videos, and Shorts, by linking their events to Bandsintown. First, they must create a free Bandsintown for Artists account, publish their tour dates, and link their page to their official YouTube channel. It is automatically displayed on YouTube, increasing visibility and driving ticket sales.
This new tool is completely free for artists on Bandsintown, making this official partnership a big step forward in the live music scene.
TikTok Launches Bulletin Board for Artists
TikTok just launched a Bulletin Board feature for artists, opening a direct and efficient channel between artists and their most dedicated fans. This new broadcast feature allows superfans to subscribe and receive real-time updates on new music, merchandise, tour dates, and exclusive behind-the-scenes content from their favorite artists. While fans can react to posts, they are unable to reply, giving artists and their teams full control over the narrative. This new tool increases visibility by reaching subscribed fans directly in their inboxes, has higher conversion rates with TT2DSP adds, pre-saves, and merch conversions, and strengthens loyalty by building emotional connections with fans, making them feel like insiders.
To be eligible for this tool, artists must have at least 5 million followers and reside within the United States. Additionally, artists can only share up to 3 bulletins per day, and can only delete them within three minutes after sending.
Apple Music Introduces New Spotify Playlist Transfer Tool
Apple Music has launched a highly anticipated feature that allows users to seamlessly import playlists from Spotify and other streaming platforms directly into Apple Music, without leaving the app. This new function is now available in the United States, the United Kingdom, Brazil, Canada, France, Germany, and Mexico, following a successful beta test in Australia and New Zealand. Apple Music has partnered with SongShift, a third-party service that allows users to transfer their playlists between streaming platforms, to make this possible directly through Apple Music or via the SongShift website. Songshift ensures matches of the music from the source app into the platform, and if it can not find a match, it gives users 30 days to review alternatives before excluding them from the transfer.
Apple Music's latest feature comes at the same time as Spotify raises prices and implements new features that compare to existing Apple Music tools.
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July 2025
Evoke Creative Partners with Chino Pacas on TikTok LIVE for Cristian Release
Evoke Creative partners with Chino Pacas on TikTok LIVE ahead of the release of his new album, Cristian, out July 31st. Chino Pacas’ highly anticipated second album, Cristian, comes out August 1st, including his latest single “CONMIGO.”
The LIVE featured an exclusive performance, Q&A fan interaction, and special guest hosts Julio Orozco and Diego Madrigal, along with a special guest call-in from Fuerza Regida, live from their concert in Bogotá, Colombia.
Dave Luv Featured on Apple Music’s Travis Mills Show
Dave Luv’s That Feeling was featured on the Travis Mills show on Apple Music in July 2025. His newest single, Type Girl, is available for streaming in Dolby Atmos. Both tracks are included in his upcoming EP, Mixed Emotions, due out Sept. 12.
Regulo Caro Hosts Caro Brand TikTok LIVE - Sells Out Merchandise on Platform
Regulo Caro hosted a TikTok LIVE on July 22nd to launch his Caro Brand on TikTok Shop. Featuring exclusive product alongside an acoustic, intimate performance, Regulo Caro’s LIVE reached 2.4M organic impressions, with 50.5K viewers. The Caro exclusive drop sold out, but is now available on his website.
Visit the Caro Brand now on TikTok shop.
TikTok Launches TikTok for Songwriters Feature on Platform
TikTok has now launched a beta TikTok for Songwriters to support and credit songwriters on the platform.
These tools allow songwriters to highlight their work on the social media platform by showcasing their release tracks directly to audiences. Additionally, these tools help songwriters build an audience by allowing fans to explore, use, share, and save their catalog directly on the platform.
Songwriters can now Sign Up for the Waiting List to access TikTok for Songwriters.
June 2025
Evoke Creative at the Premios Tu Musica Urbano 2025
Evoke Creative founder Darlene Lopez was invited to the Premios Tu Musica Urbano Conference in San Juan, Puerto Rico in June 2025 as part of the Streaming En Transformación panel for emerging artists to learn more about platform tools, strategies and data.
Ivan Orozco Featured on Spotify's Fresh Finds: Música Mexicana Playlist
Congratulations Ivan Orozco! The "WISKITO MEZCAL" singer is now the cover of the "Fresh Finds: Musica Mexicana" Spotify Playlist. His next single, Chiwawa, is due out on August 28, 2025.
TikTok Launches Essential New Platform for Artists
TikTok for Artists has officially launched! Artists can now easily access data and insights from their TikTok accounts to understand and build their fan base. This new platform is updated daily via an analytics dashboard that displays data on content performance and posts on TikTok, as well as community engagement to optimize content creation.
To get started, artists can either apply to have an Artist Account on TikTok or have their account certified as an Artist Account by having a music tab on their profile. Artists can now sign up to join as artists and turn their accounts into TikTok Business Accounts that collect and display their data over time. The artist's team and label can also join as part of the Artist Team and Label Team after requesting an invitation to access the platform.
Features like sound performance, post performance, follower insights, and a new "Pre-Release" tool are great to create album pre-release campaigns where fans can pre-save the album through TikTok on Spotify and Apple Music.
May 2025
Fuerza Regida's 111XPANTIA LIVE Stream on TikTok Hits Global Milestones
Ahead of the release of their latest album 111XPANTIA, Fuerza Regida hosted a Tiktok-exclusive livestream featuring album box sets and merch for sale in-app. Produced by Evoke Creative, 111XPANTIA LIVE was one of the most highly pre-registered TikTok Shop LIVE events to date with close to 40K pre-registered viewers.
Additionally, Fuerza Regida sold nearly 2K albums in a single LIVE, and had over 215K viewers tuned in throughout the event.
Upon release, Fuerza Regida made music history alongside Bad Bunny in the #2 position "becoming the first-ever Spanish-language albums to simultaneously sit at Nos. 1 and 2 on the Billboard 200 album chart.” Now, they are at the Top of Billboard’s Latin Albums Chart.
For more, follow Fuerza Regida on TikTok here.
Regulo Caro Launches Caro Brand Merch Shop on TikTok
Regulo Caro launched his Caro Brand merchandise shop on TikTok this month, which will feature products from his latest single "El Come Balas." Follow his merch shop @CaroBrandOficial on TikTok to stay updated on product drops.
Listen “El Come Balas” out now.
Bandi2 Featured on Spotify's Fresh Finds: Música Mexicana Playlist
With their single “Westwood,” Bandi2 becomes the face of Spotify’s “Fresh Finds: Musica Mexicana” playlist.
Stream “Westwood” now on Spotify, and stay tuned for their single “Manada” coming out later this month.